This is a guest post I've written for Nocamels.com

In the last couple of weeks there were many tech conferences events here in Israel, after attending most of them, I must say that more then ever I’m convinced that early stage startups should focus most of their attention in the products themselves and not so much in their business model and revenue generation, even as the economic atmosphere pressures.
Ev Williams Twitter CEO & co-founder was asked last week at web 2.0 expo, what advice would he give today to someone trying to build their own startup? His answer:
The core thing would be just do something awesome. Try not to get caught up in the echo chamber.
That is probably the toughest thing when you are trying to break out and do something original.
I think that Yossi Vardi’s famous saying that revenues are distraction is still very much relevant even at this economic climate, I believe young companies should always aim for the best user experience possible by building products that people will fall in love in, and want to use.
In my opinion that is 10 times harder to build than some sophisticated business model, additionally, I believe once you actually get the eye balls, the loyal users who use your product on a daily basis it is getting much simpler to start thinking business and how monetize-generate revenue off these users.
Now I’m not a VC, or anything, but I’d like to share with you the way I evaluate startup’s products (including those I work on) :
-Beneath all the fancy technology, core ideas, and even vision What’s the benefit for the end user?
(what do they get out of it?)
-Would I want to use the service?
-Would my parents (i.e older people) use it, could understand it?
Now obviously there’s much more to evaluating a company’s product, but for me these are the high order of bytes, the benefit to the end user and the “WOW” factor of the product are the things that are often the difference between a business’ failure and a runaway success stories.
Continue reading