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Thoughts on alternative growth channels amid Coronavirus

Thoughts on alternative growth channels amid Coronavirus

by Yarin | Mar 15, 2020 | Marketing Analysis, Thought Leadership

The following ideas and recommendations were originally written in March 2020, for a company in the Machine Learning space I was advising. I think these insights can provide some great value and inspiration to lots of B2B SaaS-based companies. The below insights were...
Forrester: Chief Growth Officers Will Replace CMOs

Forrester: Chief Growth Officers Will Replace CMOs

by Yarin | Nov 9, 2017 | Thought Leadership

Forrester has just published their forecasts for 2018, predicting the next year will put an emphasis on growth, hard numbers and data in organizations instead of many of the traditional PR, branding and “softer” targets many marketers had been focused on...
How Blockchain Could Revolutionise The World Of Marketing

How Blockchain Could Revolutionise The World Of Marketing

by Yarin | Aug 25, 2017 | Thought Leadership

In the past few months, I’ve come increasingly interested in the topic of Blockchain technology. This incredible piece of tech may just have the chance to fundamentally change our world. I’ve come together with both of my talented friends, Omri Shabi and...
Podcasting is the next frontier for digital marketers

Podcasting is the next frontier for digital marketers

by Yarin | Apr 25, 2017 | Thought Leadership

I am an avid fan of spoken word audio. Whether it is in the form of podcasts or audiobooks, it enables me to make a much more efficient use of my time during daily commutes, jogging or cycling and these dead gaps between meetings and sessions. I’d like to focus this...
Martech roundup #3: Blockchain marketing, Growth Podcast, Increasing response rates, SMBs content marketing

Martech roundup #3: Blockchain marketing, Growth Podcast, Increasing response rates, SMBs content marketing

by Yarin | Jan 29, 2017 | Martech roundup

Hello folks, I hope your new year has started out well, and you’re rocking your marketing! I was reading quite a few excellent martech based content this week, that I’d love to share it here.  Every few weeks I’m collecting and curating some of the...
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