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Influencer Marketing 101

Influencer Marketing 101

Lately, we’ve been hearing that influencer marketing programs and ambassadorships are a becoming big portion of many digital marketing activities (whether B2B or B2C). So what is this obsession with influencer marketing ? Why is it an integral part of so many...
Hello (again)

Hello (again)

“Writing is thinking”.   After a few years of downtime and absence in blogging, I’ve decided to jump on the blogging train and resume sharing my thoughts, ideas, rumblings and notions.  Okay, let’s get real. I’m most likely not gonna...