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Digital Marketing At The Core

Digital Marketing At The Core

 “I hope I’ll never have to do marketing, it sounds so boring” That was a text message I received from a good friend recently, following a conversation about what I do and where the world of marketing is headed. As you might imagine I had quite a few...
Influencer Marketing 101

Influencer Marketing 101

Lately, we’ve been hearing that influencer marketing programs and ambassadorships are a becoming big portion of many digital marketing activities (whether B2B or B2C). So what is this obsession with influencer marketing ? Why is it an integral part of so many...