by Yarin | Jan 17, 2017 | Marketing Analysis
Last week, during a marketing analysis session with a client I was asked a question that had bothered me for some time. “How can we tap into the minds of our target audience, when examining and evaluating a new vertical”? He went on, “We have all...
by Yarin | Sep 7, 2016 | Marketing Analysis, Startup Hacks
Last week I was mentoring in the Google Campus Open house program in Tel Aviv, where some of the most interesting startups and entrepreneurs come together every few weeks to enjoy a coworking space, great atmosphere and insights from industry mentors on a variety of...
by Yarin | Aug 19, 2016 | Marketing Analysis
One of the most interesting parts of my job is to perform a competitive analysis where I get to have some “fun” and monitor, track, and analyze the activities and workings of a client’s competitors. The goal is to get a glimpse into competitors’ online activities,...
by Yarin | Aug 2, 2016 | Marketing Analysis, Personal
“I hope I’ll never have to do marketing, it sounds so boring” That was a text message I received from a good friend recently, following a conversation about what I do and where the world of marketing is headed. As you might imagine I had quite a few...
by Yarin | Jul 16, 2016 | Marketing Analysis
A question I get a lot is what kind of monitoring system do I use and recommend? As with most things, there is no right answer, as it really depends on one’s needs. I had the chance to use various solutions from Radian6,(acquired by Salesforce) to the Social...
by Yarin | Jul 8, 2016 | Marketing Analysis
Lately, we’ve been hearing that influencer marketing programs and ambassadorships are a becoming big portion of many digital marketing activities (whether B2B or B2C). So what is this obsession with influencer marketing ? Why is it an integral part of so many...
